The Effectiveness of Transformational Leadership in National and International Non-Governmental Organizations (NGOs) in Yangon
Keywords:
micro-influencers, green products, purchase intention, PLS-SEM, consumer behaviorAbstract
This study focuses into the organizational effectiveness and leadership dynamics of national and
international non-governmental organizations (NGOs) based in Yangon. Myanmar. The study's objectives
include profiling NGO leaders, evaluating transformational leadership styles, and assessing organizational
effectiveness. A quantitative research strategy is employed, with a structured questionnaire survey
distributed to professionals in the NGO sector. The findings reveal a balanced leadership demographic with
a slight predominance of younger leaders, higher levels of educational attainment, and a typical
hierarchical structure. Leadership tenure is diverse, reflecting both short-term and long-term service
among leaders. Although leadership and management training are common, a notable proportion of
leaders lack formal training, indicating opportunities for enhanced professional development. Overall,
performance metrics such as employee morale, motivation, and leadership effectiveness are rated as
satisfactory, with age differences influencing leadership perspectives and organizational outcomes. These
insights highlight the importance of tailored transformational leadership strategies to address specific
needs within the sector.
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Copyright (c) 2025 Ni Ketut Candra Puspita, Reni Mutiarani Saraswati (Author)

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